New import tariffs on steel, aluminum, and apparel are driving businesses to source U.S.-made drinkware and apparel for cost stability, faster delivery, and reliable quality.
In the current economic climate, many companies are strategically choosing American-made promotional products, particularly in categories like drinkware and apparel. This shift is largely driven by the desire to circumvent the financial and logistical challenges posed by recent tariffs on imported goods.
In February 2025, President Donald Trump announced a 25% tariff on steel and aluminum imports, effective March 12, 2025. This policy aims to bolster domestic metal industries but has significant implications for businesses that rely on imported materials. Products such as reusable drinkware, which often contain these metals, are directly affected by these increased costs.
Similarly, the apparel industry faces its own set of challenges. The suspension of the "de minimis" rule, which previously allowed low-value parcels to enter the U.S. duty-free, has disrupted the global fashion supply chain. This change particularly impacts companies that imported apparel from countries like China, leading to increased costs and supply chain uncertainties.
These developments have prompted businesses to reassess their sourcing strategies. By opting for domestically produced promotional items, companies can avoid the unpredictability of international trade policies and the added expenses of tariffs. This approach not only ensures more stable pricing but also supports local economies and reduces environmental impacts associated with long-distance shipping.
Moreover, sourcing domestically can lead to faster turnaround times and more reliable supply chains. Without the complexities of international logistics, businesses can respond more swiftly to market demands and maintain better control over product quality.
The recent tariffs on imported materials have made American-made promotional products a more attractive option for companies. By choosing domestic suppliers, businesses can mitigate financial risks, support local industries, and enjoy more efficient supply chains. This strategy not only addresses current economic challenges but also positions companies for greater resilience in an evolving global market.
Our company, BuyUSPromos.com, has been serving our clients since 1956--and we continue to offer 250,000 high quality American-made promotional products-- including over 50,000 branded products that are Union made --all without tariffs. Please check us out online and let us know how we can help bring your branding and marketing to life.