The focus of BuyUSPromos.com is American-made promotional products, as we offer over 500,000 made-in-the-USA customizable gifts AND help keep jobs right here in the U.S.
Is this important, though? Does it really help? Are people (including your customers, employees, investors, and followers) interested in where products originate?
The answer is yes…and the research is below.
The Importance Of Made-In-America Products
It’s important to opt for goods that are made right here in the United States, and this is doubly true for promo products – which can take events/campaigns to the next level AND serve as useful/thoughtful gifts for employees, clients, followers, peers, reporters, trade show attendees, and beyond.
When you choose American merchandise, you are…
…supporting the country’s economy and workforce. This is extra important in today’s times, as we’ve suffered a financial crisis, a pandemic, and a workforce shortage.
…getting faster, more sustainable delivery options. Obviously, a shorter distance (usually) leads to a shorter wait, which – in turn – makes for a smaller carbon footprint.
…giving your audience what they want. The latest data shows that consumers prefer U.S.-made products. Therefore, when you go this route, you are appealing to a larger crowd and getting your brand in front of more eyes.
The Current Landscape
As mentioned, we have been dealing with a post-pandemic world – one that’s lacking enough workers and leading to businesses having to shorten their hours or close down completely.
Since President Joe Biden took office, though, 375,000 manufacturing jobs have been added in the United States, which is a 30-year high, and in 2021, the economy grew at the fastest pace we’ve seen in almost 40 years.
Amidst this and perhaps because of this…
…about two-thirds of Americans shopped for U.S.A.-made items in the past year.
…around half of the country’s consumers would pay more for an item if it were made in America.
…and over 40% focus on the fact that a good is made here rather than focusing on its quality or price.
The Bottom Line
Yes, this is a big moment for made-in-the-U.S. merch. This is a time to use this trend in order to help in reaching your audience. You’ll be appealing to your target demographic, all while boosting American jobs, the American workforce, America’s economy, and our great nation in general.
To get started, browse BuyUSPromos.com for custom-printed American-made gifts and gear!